About this build

Matej (Instagram @veselej, matej@velymedia.com) built this launch package for Sandra Di to launch YouTube Insiders, a $6,000 six-month cohort program positioned above her existing Vision to Views Academy ($597). The funnel converts cold viewers into closed YouTube Insiders sales over five stages: (1) sign up for a free live webinar via a custom registration page, (2) move through a 32-message email nurture sequence written in Sandra's voice plus a "Maya from the team" voice, (3) attend the live webinar, (4) apply via a 7-step form ending in a Cal.com booking, (5) get sold on YouTube Insiders on the call itself. Sandra grew a YouTube channel to 340,000 subscribers and built a $200,000 digital product business off a $5 Google Doc that made $20 on day one, the funnel is built for the audience she already has.

What's actually in this package

A live webinar registration page at velymedia.com/for/sandra-di/bootcamp carrying Sandra's credentials and the YouTube Lead System framework.
A post-signup confirmation page with WhatsApp, inbox, and calendar cards.
A 235-slide bootcamp deck themed on Studio TailwindUI with editable slide masters and a 15-section structural outline document.
A 32-message email sequence across seven phases: confirmation handoff, pre-webinar nurture (origin story, cost rebuttal, named-student case studies on Margo Staten and Dania Batiste, FAQ cleanup, capacity scarcity), day-of countdown, post-live, replay window, encore push, and final last-chance close. Split between Sandra's voice and a team-voice persona named Maya.
A 7-step application form at velymedia.com/for/sandra-di/apply with a Cal.com embed on the final step, and a thank-you page that closes the loop after the call is booked.
A $6,000 offer specification for YouTube Insiders covering the mechanism, the offer stack (1:1 onboarding, 24 weekly group coaching calls, the Insiders Channel, Vision to Views Academy lifetime access, the Insiders Network), guarantee, two-stage downsell routing to Vision to Views Academy, and the continuity tier. Plus a Sandra AI bonus document.
A custom sales operations dashboard with operator, closer, and setter views, a fully functional live demo with Sandra's name pre-filled, for when YouTube Insiders has a closing team behind it.
The full webinar tooling library: webinar framework (45 tactics across 6 phases), generic email playbook (22 messages), SMS sequence (4 texts that pull show-up rate from roughly 35% to 60%+), mid-show cheatsheet, financial model, and ad angles generator (25 angles from a 5x5 persona-by-hook model), each pre-filled with Sandra's offer details.
Strategy and research artifacts: a 41-question prospect avatar plus voice-of-customer vault, an internal avatar copy brief with hook angles and a do/don't list, market research covering competitive landscape and Stage 4 sophistication, deep-dives on Gillian Perkins and Sunny Lenarduzzi, a full teardown of the postponed $37/$87 bootcamp, and an achievements file documenting the $200k business and the $160k year.
Source material backing the build: Sandra's frameworks (the YouTube Lead System Method), writing-style and voice profiles, thirteen YouTube transcripts, and eight competitor page captures and webinar transcripts.

Why a webinar funnel for YouTube Insiders specifically

Webinars convert cold traffic at roughly 8-15% close rates compared to about 3% for VSL-only funnels, because the live attendee gives 60+ minutes of attention and the format handles objections in real time. In the AI/deepfake trust recession, a live two-way format is the only one that can't be faked. The funnel stacks on top of Vision to Views Academy rather than replacing it. The Academy stays the $597 entry product (and is included in YouTube Insiders at lifetime access), while YouTube Insiders becomes the high-ticket cohort above it. It also replaces the paid 4-day bootcamp Sandra postponed, giving her a single live session that scales instead of a multi-day cohort to run.

How to reply

Sandra can reach Matej directly on Instagram at @veselej (the fastest channel), via email at matej@velymedia.com, or through the LinkedIn, Facebook, or WhatsApp cards at the bottom of the page.

vely

Thank Matej

For Sandra

Your free webinars need a proper system.

Sandra, screw the marketing copy. Have ChatGPT brief you…

Request AI summary

A complete webinar funnel to launch YouTube Insiders. Registration funnel → 32-email nurture → 235-slide bootcamp → 7-step application → sales call. All yours.

I watched all three of your lives.

You’re starting to realize webinars (live classes) are the method

But you’re still missing the system that makes it pay for real.

Not just four $57/mo buyers

But multiple $5000+ clients... and tens of V2V buyers who can’t pay high ticket yet.

Here’s what I’d do:

First, I wouldn’t run the paid bootcamp yet. It’s a good idea and you’ll absolutely run it later. You already felt it wasn’t ready, which is you “had technical difficulties”.

Before any of that, you need three things: a proper free webinar system, more traffic coming in, and an offer ecosystem you’ve actually validated.

So I’d start with the free webinar. Keep running it every week like you are now, but move it off YouTube and onto a real webinar platform.

Then build the system around it. Emails and texts that fill the room. A nurture sequence that warms people up before they show. A registration page that’s actually built to convert.

Run the first one to the audience you already have. Once it’s converting better than it is now, you flip on paid traffic and fill the room whenever you want.

Everything you currently stretch across a whole week of emails, you’d do in one afternoon, live, talking to a room instead of an inbox.

There’s one more thing, and honestly it’s the bigger lever.

The attention right now is moving toward AI, and you’re already using Claude every single day. So the move is to add AI into your YouTube content and webinar topics.

Think “how to grow a YouTube channel with AI,” or “how AI runs my whole YouTube digital product business.” Same you, same YouTube-first method, just pointed at what people are actually searching for this year.

So I’d test it. Run a few of those against your usual videos and see which ones fill the room faster. Let the numbers decide, not me.

The customer journey